This year has been a wild ride for a whole lot of companies. Our business decided to pivot how it does work and many of us in our line of work started doing internal marketing. This means that we have had to purchase lot of our own packaging supplies and have gone through a wild ride of price and how we were able to accomplish lowering our costs. It has all been due to the COVID-19 Pandemic and we are trying to cut costs and stay successful. This is a hard thing to do and part of it is simply trying new things and learning to work on our time spent on projects. For the marketing side, we went through a big process to figure out the supplies we would need to take on the task of internal marketing. The first thing we had to do was decide what was the most effective marketing projects in our past. Cost and time are going to be the deciding factor and all of that has to be based on the success of the projects. This means that we have to go through all the marketing reports of the past and decide rather the digital or the physical campaigns were the most successful and which ones will cost the most and take the most time to implement. Once we went through all of our records we found that the hand-delivered or mailed platforms that we used gave us the most successful in sales for the least amount of cost. So we decided to then start working on taking those campaigns and doing them in house. The first thing we needed was supplies. So we ordered cardboard boxes, tape, paper, and labels to get the whole thing started. We printed and designed our first campaign and then we took note of each and every step. We counted the cardboard boxes, and the strips of tape and the time it took to accomplish a set amount of each campaign. This was a terrible painstaking process and we knew it was not going to be fun. We filled many excel spreadsheets with data and finally, we were able to get actual costs of what it took to make our marketing in house. Then we knew we could cut down on the processes and also the products we used. My next goal was to call up all the major providers of packaging supplies and find out how we could cut costs and get the best advice on products to use. This was a wise choice because I was able to find different products to use that allowed us to buy less and work faster. Tape for instance was one. We were using 6 strips of tape for each marketing gift. It was because the tape was not strong enough to do it all in two strips. So with the advice of our packaging supplies representative, I ended up getting thicker tape which was less expensive in the long run and took less time to put on the boxes. Hence, our costs lowered dramatically in that way. I was also able to price shop and bid against these big companies. It allowed us to get deals on bulk purchases and our marketing costs lowered even further. We are now on the way to success and have a competitive advantage against our competition.
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September 2017
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